Sportsbook and igaming platform provider BtoBet has announced a further strengthening of its Latin American presence, after entering into a new agreement alongside GuazuBet.

Undertaken via Wildar Gaming, BtoBet’s certified partner for the LatAm region, the Argentinian operator, licensed via the province of Misiones, it follows a concerted effort by the firm to expand its footprint across the market, in addition to Africa.

Under the terms of the agreement GuazuBet, whose offering encapsulates online, live casino and local and international sports wagering, is to concentrate on delivering “an optimal used experience to its fold of players” via the BtoBet platform.

Nicolas Enjamio, general director of Wildar Gaming, stresses satisfaction at the deal focused on a region to he expects to be “hugely transformed in the next few years,” emphasising “the evolving nature of the whole region, not only from a technological but also from a jurisdictional point of view, requires deep knowledge at a local level”.

Alessandro Fried, BtoBet CEO, stated that many operators have a tendency to err by adopting a single approach to the whole Latin American region: “This is obviously not the case. Each country in the region requires its own unique approach, not only due to the technological differences differentiating one country from another, but also from a player preference perspective. What applies in Mexico, does not apply in Argentina, and this is a fundamental principle that operators need to take heed of.”

Adding: “Wildar Gaming constantly monitor the region’s evolving situation, making them an ideal extension for BtoBet across the whole of LatAm providing white label operators with the required guidance, and knowledge needed for their target market.”

This follows a recent deal undertaken to grow across Africa after striking a partnership with Ugandan operator Innobet, adding to deals already secured in Nigeria, Tanzania, Chad, Guinea and Namibia.