CasinoEngine, the igaming integration platform powered by gaming technology and platform provider EveryMatrix, has entered into a new agreement with marketing platform BlueRibbon regarding jackpot-based promotions.
Under the terms of the agreement CasinoEngine’s operator network is to be able to access a variety of new tools, in order to achieve brand differentiation as well as the ability to launch innovative jackpot-based promotions across all of their verticals.
Amir Askarov, CEO of BlueRibbon, commented: “We’re excited to partner with a leading platform like CasinoEngine, which will enable us to offer our unique and innovative player engagement platform to additional operators who are running on the platform.
“EveryMatrix has a long history of working with best-of-breed products in the industry, and choosing to work with BlueRibbon is yet another confirmation of the value that our platform brings to operators who are looking for the next generation of engagement tools.“
CasinoEngine states that it is to be one of the first platforms to offer clients these new features, in order to incentivise players using jackpot promotions while complying with a variety of regulatory restrictions.
Amund Stensland, head of vendor management at EveryMatrix, added: “CasinoEngine’s mission is to offer both a variety of content and the necessary tools for casino operators to reach their desired audiences.
“We’re always looking for new ways to offer value-added services on top of content aggregation, and we are excited to have found a reliable partner in BlueRibbon. As seen from previous experiences, jackpots have the power to drive player acquisition and boost engagement.”
Last month EveryMatrix put its sole focus into operating as a software service supplier, after shedding its Jetbull B2C brand for €2m.
Agreeing the deal with Amgo Igaming, which counts five fully owned gaming brands as part of its stable, the deal consists of €1m in cash a further €1m in newly issued shares.
