EveryMatrix has broadened its Latin American impact after gaining regulatory approval from Peru’s Ministry of Foreign Trade & Tourism (Mincetur).
Following the appropriate regulatory accreditation, EveryMatrix can now interact with customers and clients in Peru’s budding igaming market, providing early market share as one of the first tech provider’s to gain Mincetur approval.
Now, companies operating in Peru’s igaming sector can gain access to EveryMatrix’s tech solutions, such as online casino and sportsbook platforms, player account management and sports and esports odds/data feeds.
Additionally, EveryMatrix will offer Peruvian businesses affiliate management and optimisation software and services, gamification, bonus and loyalty features, localised content and aggregation and bespoke safer gambling tools.
Bobby Longhurst, Group Chief Commercial Officer of EveryMatrix, explained: “We’re delighted to be among the first technology providers to be given accreditation so we can instantly power our customers to gain valuable, early market share.
“This is a vital step in further increasing our footprint in LatAm, both as Peru and the wider region continue to regulate. We see huge opportunities across all our product areas including turnkey partnerships that involve multiple EveryMatrix products and services coming together to launch or relaunch operator offerings.”
The move hopes to precede an influx of igaming companies heading to the Peruvian market as the LatAm nation gears up for an official market launch.
Mincetur projected that around Sol3.8bn (€1bn) in bets was placed across 2022, while estimating that online gaming and sports betting produced approximately Sol162m (€40.6m) a year for the state.
Coinciding with EveryMatrix’s strategy to ‘further expand its reach across the rapidly growing Latin America market’, the firm has announced plans to open a dedicated office in the region later this year.
Longhurst concluded: “We’ve proven we can deliver large-scale tier-one technology projects in Europe and are excited at the prospect of replicating this success in Latin America.
“It’s no secret the LatAm market is gathering speed and we’re determined to be at the forefront of that growth in the months and years ahead.”
