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Casino platform and game developer Nolimit City has expanded its content distribution base after aligning with new operator Wildz by Rootz.

The recently Malta Gaming Authority licensed Wildz is the first brand operated by casino platform Rootz, with this becoming the latest deal since its release following a similar link-up made alongside software supplier Red Tiger Gaming.

Malcolm Mizzi, Nolimit City’s commercial director, said of the partnership: “It is not only refreshing to see new names in the industry but also immensely exciting for us. We’re not the largest or oldest standing video slots supplier in the market, but operators such as Wildz by Rootz know of us. 

“This is a true testament that our product has had a positive reaction across the industry. We’re excited to watch our future partnership blossom and Nolimit games attract new players to such an exciting concept.”

‘Break out’ brand Wildz, founded by the individuals behind Gaming Innovation Group brand Rizk, places a distinct focus on a ‘machine learning’ as it strives to deliver a “bespoke gaming experience”.

Lasse Rantala, Wildz CEO, added: “it is vital that, as we push to provide the best all round gaming experience on the market, we continue to ensure the best content. Nolimit City have a proven track record of not only creating some stand out titles among their portfolio, but consistency in terms of game production and volume. Regular high-quality content for our players? Sounds ideal to me and perfect for Wildz!”

It’s been a busy year thus far for Nolimit, after undertaking a number of similar such deals to deepen its footprint within a number of strategic global markets. 

Most recently the firm sealed an agreement with Swedish gaming operator AB Trav och Galopp, who recruited Nolimit to boost its igaming offering.

ATG recently launched its online casino and sportsbook and, having invited submissions via RFP, Nolimit City was added to the operator’s growing portfolio.