Source: Shutterstock

Pragmatic Play has unveiled its new promotional tool, with ‘enhance’ designed to offer “a revolutionary” selection of gamification tools.

The suite of marketing and gamification features are said to contain various different elements, each of which are aimed at boosting the user experience and creating non-stop gaming excitement.

Enhance focuses on what the casino software developer has identified as five key areas of increasing game performance, including optimising player engagement and retention, boosting revenue, adding value and maximising success for both players and operational partners.

Certain functionalities include in-game tournaments, an advanced random prize drop tool, free round bonus variations and free card enhancer, with the firm stressing that no development efforts are required from operations.

Yossi Barzely, chief business development officer at Pragmatic Play, said of the launch: “We are delighted to release our cutting-edge gamification promotional tool, enhance. 

“Marketing tools play a vital role in the slot experience in today’s market, and with the launch of enhance we believe we are firmly placed to play a key role as leaders in this area of innovation.”

Last week Pragmatic Play penned a multi-product deal alongside SoftSwiss, which saw its live casino and bingo products be made available via the software solutions provider.

Partners of SoftSwiss can now enjoy access to a variety of live casino offerings, including blackjack, roulette and baccarat, delivered from its “state-of-the-art” studio.