EveryMatrix’s Kiril Nestorovski discusses gamification and retention

Gamification has continued to play a pivotal role in boosting player engagement and retention levels in the igaming industry according to Kiril Nestorovski, head of sales at EveryMatrix.

In the second edition to a two-part miniseries, CasinoBeats sat down with Nestorovski at last month’s CasinoBeats Summit to address the role that gamification can play in allowing operators and suppliers to engage with their core demographic.

Referring to the panel on ‘Role of operators in product innovation’, Nestorovski explained that gamification has become one of the buzzwords in the iGaming industry in recent years. He commented: “What we can say about it is that gamification is a part of the entertainment world, and it brings value for both players and operators that have it embedded in their DNA.

“We have developed specific APIs to match the actual need for the operators to be able to develop the gamification parts. It is the front-and-centre of the modern iGaming world, and the more gamification there is, the more players become engaged. It helps retention, and also helps acquisition of players.

“it is going to become more granular in the future, and EveryMatrix has committed to working jointly with operators to fulfil that layer of providing the newest technology to help them with their front-end efforts in gamification.”

Speaking at the CasinoBeats Summit, Nestorovski appeared alongside Avraam ‘Akis’ Tosounidis, COO and co-founder of Campeon Gaming Partners/Campeonbet, Alex Cohen, COO and co-founder of Kalamba Games, Jan Ridenfeldt, head of business unit content at Oryx Gaming, Melvin Ritsema, managing director of Royal Panda and Tobias Svensen, CEO of CasinoGrounds, as moderator.

While discussing the role of new technologies such as AI and VR, Nestorovski added that the implementation of such features has not quite reached a point of becoming ‘seamless’ yet, but this could change as technology evolves.

He continued: “We have seen the expansion of mobile technology in the last ten years. So, if I can make a prediction, I would say that in the next five or ten years, we are going to see much more AI-assisted technology, voice technology, VR, and maybe even more Augmented Reality, which will enable more movement and interaction with the player’s surroundings.

“No one knows what the future holds, but my hope and where I see this going is that we will be able to interact in a more immersive environment, and this will help the industry as a whole.”