Sportsbet.io has rolled-out its new Watford FC roulette wheel, which it states is primed for usage on a live casino basis, after entering a collaboration with gaming equipment supplier TCSJohnHuxley.

The primary shirt sponsor of the Premier League club stresses that the “unique roulette wheel endorses the partnership between the two organisations,” as well as adding an element of fun to the traditional game.

The firm which forms part of The Coingaming Group, an operator of a number of gaming brands including Bitcasino.io, sees its new introduction adorned with the distinctive yellow and black stripes closely associated with The Hornets. 

Justin Le Brocque, head of marketing at Sportsbet.io, commented on the new introduction: “To celebrate our sponsorship with English Premier League football club Watford, we wanted to offer something unique to our players. 

“TCSJohnHuxley are recognised by the industry as leaders in their field, so a custom designed roulette wheel in the hornets’ colours for our Bombay Club was a natural pick – and very well received by our players.”

This becomes the latest introduction relating to the Vicarage Road outfit by Sportsbet.io after unveiling a fresh link-up with mobile-first game develop OneTouch earlier this year, as the pair launched an exclusive Watford FC themed slot title ahead of the Premier League season. 

Exclusively available through its sister site, it strives to appeal to all football fans, and not just those of the Vicarage Road outfit, through “its engaging gameplay and the chance to take a shot at winning some huge prizes”.

Amy O’Connor, partnership manager Watford FC, added: “When we were offered the opportunity to have our branding on the table we jumped at the opportunity. This has never been done before and also further strengthened the holistic partnership we have with Sportsbet.io. The wheel has been very well received, and new Watford fans may have now been created”.