As the annual SBC Awards fast approach, CasinoBeats is launching a series of feature articles previewing a select few of the gongs up for grabs. 

Now in its sixth year and recognising the achievements of operators, suppliers and affiliates from across all the major disciplines. This latest entrant in the CasinoBeats contenders series takes a look at those vying for the ‘Socially Responsible Casino of the Year’ gong.

Betsson Group

Betsson Group takes pride in being at the forefront of Responsible Gaming. The welfare of our customer journey is paramount. All our new employees are trained in RG upon employment while our RG and compliance teams provide assistance and advice, being a simple deposit limit query to the most serious RG cases.

Customer welfare is at the core of our philosophy and Betsson Group is honoured to sponsor and be represented at the world’s leading RG conferences. We believe that sharing our knowledge only serves to benefit the customer. Betsson Group truly plays fair and keeps its customers at heart.


Genting’s strategic vision is to eliminate gambling related harms and for gambling to be a safe, fun and entertaining experience for all who participate.

In our mission to achieve this we provide our customers with education and information on gambling, together with tools that will enable them to be more informed of the risks and to better understand their gambling. We fund research, education and treatment projects, over and above minimum guideline, with particular focus on innovation and projects within the communities in which we operate.

We continue to develop systems which enable targeted early interactions with customers, ensuring we act before any potential harm is caused. We are at the forefront of learning, training and development of our people and products, working with our customers, staff and key stakeholders to provide a safer gambling environment.

GVC Casino

In 2019 we unveiled our new global safer gambling strategy Changing for the Bettor, which is comprised of seven core pillars as set out below: Understanding the problem and best solutions – Including the announcement of a five-year, multi-million pound project with the Division on Addiction, Cambridge Health Alliance, a Harvard Medical School teaching hospital. Educate our key stakeholders. Empower customers. Fund treatment for those in need. Championing responsible product design. Drive cultural change within our business.

Kindred Group

Kindred has always pioneered responsible gaming and we have a strong culture of commitment when it comes to customer protection. We believe that gambling should always remain a form of entertainment, which needs to take place in a safe, secure and sustainable environment, therefore RG is an integral part of Kindred and it’s strongly embedded throughout the whole company, being very important for our long term growth. Our ambition? 0 per cent revenue from harmful gambling!

LeoVegas Mobile Gaming Group

LeoVegas’ focus has always been the customer. The company strives to create a safe and entertaining space where our customers can enjoy one of the largest portfolios of casino games available anywhere in the world. We have always prided ourselves to be ready to offer any support, which may be requested of us in a timely manner.

Mr Green

Mr Green understands that our responsibility does not stop at simply furnishing our customers with a superior online casino and sportsbook product. In order to live up to our commitment of fair and fun entertainment, we also have a shared responsibility to create a safe environment for our customers so that they truly can enjoy themselves and have a positive playing experience. Green Gaming is our way of achieving this!


PlayOJO launched in the UK in February 2017 and in Sweden in Jan 2018 with a mission to create a new and disruptive online casino with a braver, fairer proposition for players with social responsibility and players protection as its core promises.

PlayOJO puts players in control of their money with generous returns paid instantaneously, free for immediate withdrawal, and with no casino wagering requirements, ever. Our marketing strategy typifies our challenger brand mentality and we back our innovative approach by investing heavily to achieve our business ambition of becoming the leading European casino brand, 30 months on we are on track to meet that objective.


As an operator who puts compliance and social responsibility at the heart of Videoslots, we have partnered with two player validation third party providers who lead in this field – GBG Group (ID3 Global) and Experian, who provide a service which is able to check and verify the age and identify of the player. ID3 Global is a powerful tool which has the capability of verifying 4.4 billion citizens worldwide.

Player data provided on signup is cross checked against multiple databases containing huge amounts of information. Likewise, Experian allows Videoslots to created trusted relationships with legitimate players from day one and assists in providing a rapid on-boarding journey.