Push Gaming has signed up to First Look Games as the firm seeks to heighten exposure of its titles among affiliates and players moving forward.
First Look Games provides a direct link between game studios and publishers, meaning that the slot and mobile game developer will be able to share assets and information about its full suite of titles and any upcoming launches with affiliates.
This includes game information sheets and marketing assets such as logos, images and videos, which are uploaded to its individual library within the First Look platform where they can be downloaded individually or in bulk.
James Marshall, CEO of Push Gaming, commented: “Affiliates are one of the most powerful and effective marketing platforms for online slot developers so being able to gain direct access to publishers is a huge opportunity that we wanted to seize.
“First Look Games is a unique proposition and will play a key role in how we market our games to publishers and players now and in the coming months as we look to take exposure of our brand and games to new heights.”
Push Gaming is also taking advantage of the company’s premium service, ensuring that it can upload assets two weeks prior to a new game launch. A select number of affiliates are then given a “first look” and can create content ahead of time and publish as soon as the game hits operator portfolios.
The deal will also allow Push Gaming to use a notification feature to alert affiliates about any network promotions, bonus campaigns and operator partnerships launched or signed.
“We are really excited to be adding Push Gaming content to First Look Games – they’ve been high on the ‘demand’ list from our publishers and with good reason,” added Tom Galanis, founder of First Look Games.
“Their strong catalogue of HTML5 games are well distributed and feature prominently with leading operators such as LeoVegas, Kindred and ComeOn and appeal to players in traditional European markets as well as progressive markets in Asia. We are incredibly excited about working with them growing their exposure through the affiliate channel.”