Racing Post continues US expansion with new Pickwise brand

Racing Post has continued its expansion with their brand new brand entitled Pickwise, with the new brand providing expert tipping on content from US sports such as NFL, basketball, hockey and baseball.

After first going live with Pickwise at the start of 2019, Racing Post and the brand has experienced significant user growth since the start of the NFL season.

While recently securing a vendor licence in New Jersey with other states which are tipped to follow, the Pickwise website will officially launch this week with a free to play fantasy game in association with Incentive Games, with a cash prize of $250,000 being offered for first place.

Cian Nugent, Racing Post’s Digital Director, said: “We explored a number of different options for our entry into the US market, but with our experience in engaging bettors with expert tipping content an affiliate play was an obvious first option.

“We’ve already seen the success of that since the start of the NFL season and we’re looking forward to working with our bookmaker partners to maximise the opportunity.”

This move into the US is one which extends Racing Post’s growing digital business and continues its diversification beyond horse racing.

Within this latest initiative into sports, Racing Post has applied its renowned betting expertise to US Sports and has also invested both automated and manual content to deliver information and insight to sports bettors.