EveryMatrix eyes B2B after Denmark white label withdrawal

EveryMatrix has announced that it will be pulling its white label casino and betting arm from Denmark. This comes as part of a new and revamped corporate strategy that strives to improve the company’s position in the B2B industry.

Posting a statement on is official website, EveryMatrix has closed casinohouse.dk, 777.dk, victoriamilan.dk, and jetbull.dk, however it will continue to provide a “fully certified and and reliable platform and software solutions to Danish licensed operators”.

While the company has commented on other reasons behind the withdrawal of its white label brands from the UK and now the Danish market, it has signified a commitment to further strengthen their position in the B2B respected field.

The announcement earlier in the year of the departure of the UK brands came after EveryMatrix’s licence suspension from the UK Gambling Commission, after the regulator launched a probe into its compliance activity that led to an examination of the firm’s customer interaction framework.

When commenting in a statement on the UK suspension, EveryMatrix stated that it will be looking to have the suspension lifted as they said that its white label business is “irreparably damaged, despite its best efforts to swiftly prove the ability to operate in a safe, responsible, and compliant manner”.