Yggdrasil offers ‘keys to its kingdom’ with debut of new publishing arm


Online gaming solutions provider Yggdrasil is offering customers “the keys to its kingdom” as the firm launches its new publishing division.    

Delivering tools to build, create and offer a complete B2B gaming business, the publishing arm comes with three core value propositions of YG franchise (platform IP licensing) YG masters (game development and distribution program) and YG game IP (game IP licensing).

As part of its the new strategic approach, Yggdrasil will franchise its entire business, from its current and future content portfolio and gamification to platform technology and new game adaption tools and interface product. 

It is hoped that this will enable partners to instantly create their own end-to-end igaming offering supported by, and in partnership with, Yggdrasil Publishing.

Future customers will be able to license any, or all elements, of Yggdrasil’s gaming eco-system with “all technology, functions and content already proven after being live in the most developed igaming markets for the last six years”.

Björn Krantz, who is heading up the new publishing business, explained: “We are really excited to showcase our new publishing business which will give operators, studios and suppliers all the tools, tech and knowledge to take control of their content production and distribution and create unique player experiences. 

“This is a ground-breaking global licensing business that significantly changes our and the industry’s approach to content creation, publishing and distribution. In a very short space of time we have become well-known for our highly innovative online gaming content, platform and software solutions but we are now taking this to another level altogether.”