Ed Mouton, chair of the European Lotto Betting Association, has asserted that the sector across the continent needs to embrace innovation in order to remain competitive.
Speaking as part of a ‘Modernising Lotteries’ conference at ICE London, Mouton also reiterated the eLBA’s commitment to aligning with best practices when it comes to ensuring a safe gambling experience for customers. He was also vocal about eLBA members’ readiness to comply with all necessary player protection measures applied to the sector.
Examining the challenges and opportunities facing the lottery sector, panels debated topics related to consumer demand and protection and regulatory issues as well as the possibilities for harmonious existence between private and national lotteries and the future of lotteries and the trends transforming the sector.
In a media release the eLBA stresses that “Lotto betting has become increasingly popular amongst customers in Europe. Rising demand, as well as growing recognition of lotto betting products, has led to the development of thriving, competitive markets in countries such as the United Kingdom, Ireland and Sweden.”
Speaking as part of a panel on the future of the lottery, Mouton laid out his and the eLBA’s vision for a competitive and modern lottery market. “The lottery sector faces a number of challenges and needs to revise its business model if it is to appeal to a younger and increasingly demanding digital audience.
“Boosting competition is the only way to ensure innovation and allow for a constant improvement in customer experience. Failing to do that, lotteries will struggle to remain competitive and reverse their image of an ultimately aging product category.”
The eLBA strives to achieve a sustainable and coherent regulatory environment in Europe that provides a level-playing field for operators and ensures adequate consumer protection.