Gala Bingo is continuing a series of charity initiatives rolled-out during lockdown by inviting players to support its 52 Lives partner via a series of specially introduced games.
Running the event which directs 100 per cent of proceeds to its charity partner, four games will run per hour tomorrow (Thursday 30 April) with consumers able to play as many times as they want. Gala Bingo is also donating a further £52,000 to ensure more people can be helped.
Jaime Thurston, CEO of 52 Lives, commented: “This is a really difficult time for everyone, with people’s lives being turned upside down due to the effects of coronavirus. We’re so thankful to Gala for their continued support, which will be much appreciated now more so than ever by those in need.”
52 Lives, a Gala Bingo partner for a three year period which has raised more than £350,000, has increased its support of various causes in recent weeks, including elderly care homes and people struggling with self-isolation.
Through the addition of extra funds the charity will help 20 families across the UK over the next month who have a child with a rare terminal illness called Batten disease. Children with Batten lose the ability to walk, talk, see and eat and rarely live past their teenage years.
The charity is helping to provide every family with essential items, such as white goods and care packages, as well as toys and sensory equipment.
Karina Adrian, head of brand marketing at GalaBingo.com, explained: “We are a real community at Gala and we are so pleased that our players want to help support good causes by playing these special games on 30th April. It will be a fantastic day and we encourage as many players to take part in one of the charity games as possible.
“It’s important to remember to continue supporting charities that carry out vital work with those in need during this difficult time. We’re proud to work with 52 Lives, a fantastic initiative that makes a real difference, and it’s wonderful to hear about all the people they’ve already been able to help with our support.”
52 Lives is also helping to send wellbeing packs to almost 400 elderly people in Berkshire who are in isolation living on their own with no family support network or internet access.