Gibraltar headquartered Lottoland has unveiled collaborations with four charities after launching its first charity focused lotto in the United Kingdom.
Win-Win Charity Lotto will see 20 pence of every pound be donated to the four charities, namely The British Red Cross, Hospice UK, Keep Britain Tidy, and The Marine Conservation Society.
Katherine Ross, head of corporate partnerships at the British Red Cross, explained: “The British Red Cross has been supporting people at every stage of crisis for over 150 years, both in the UK and around the world.
“In the aftermath of crisis, we are there to help people rebuild their lives and create a more sustainable future. In the UK, we respond to an emergency on average every four hours, from fires and floods to power outages and terror attacks. Through the kindness of our supporters, we can continue our vital work to protect the most vulnerable people.”
Each bet of the Win-Win Charity Lotto will cost £1 and the jackpot will be fixed at £250,000 for every draw. The game format and results will be based on the popular French Lotto, with draws taking place every Monday, Wednesday and Saturday. Five balls will be drawn out of a total of 49, with 10 bonus balls up for grabs.
Richard McIlwain, deputy chief executive of environmental charity Keep Britain Tidy, commented: “As one of the charities that will benefit from Lottoland’s new Win-Win Charity Lotto, Keep Britain Tidy will be able to undertake more work to support communities up and down the country in improving their local environment so that they can love where they live and feel the benefits that come from having access to great parks, beaches and public spaces.”
The latest launch follows the online lotto operator debuting a new game based on the game show Deal or No Deal, which ran for 11 years in the UK and was hosted by Noel Edmonds.
Becoming the latest in a string of new games that the company has brought to market, last year it launched a £20m scratchcard, providing the largest lump-sum prize available through a single scratchcard.
Nigel Birrell, Lottoland CEO, added: “We are delighted to be able to launch our charity lotto betting game here in the UK and are delighted to have these four fantastic charities on board, all of whom support amazing causes.
“The whole team at Lottoland are excited to see the launch of the Win-Win Charity Lotto, it’s something we’ve been working on for some time and absolutely feels like the right step for the business. We believe we’ve found a good balance, as the respective charities will all appeal to a different audience and yet are all equally, immeasurably important in what they do.”