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Player reactivation and retention specialists Enteractive has rolled-out a partnership with Malta-based operator SuprNation to revitalise dormant or lapsed players.

Asserting an ambition to “breathe new life into CRM,” the agreement will aim to activate NRCs to NDCs, and to reacquire lapsed or dormant player accounts across their brand portfolio, including flagship and the mobile-optimised casino, 

Via an integration with the firm’s (re)activation cloud platform, one-on-one conversations will be engaged with players by phone, providing a personalised service. The collaboration will drive more customer deposits and boost the company’s bottom line through re-activation of stalled registrations and lapsed player accounts.

Rasmus Hammar, casino manager of SuprNation, said: “With this new partnership, we are entrusting Enteractive with our unique brand values to re-energise our player engagement and activity. Their agents have all the right skills to remind our lapsed and dormant players about SuprNation’s one-of-a-kind entertainment services. This is a crucial component of our ongoing success.” 

With what Enteractive bills as a retention-as-a-service platform, SuprNation will boost player retention rates “while delivering a level of responsible gambling care not possible with SMS, email, or even live chat CRM strategies”.

Mikael Hansson, Enteractive founder and CEO, commented: “SuprNation is a super-cool brand which requires only the best service to engage with their customers, and Enteractive has the cultural minerals to deliver on-the-money customer retention and reactivation strategies that resonate with the brand. Our agents are super excited about bringing players back to this igaming trailblazer.”