Novomatic’s interactive division Greentube has extended its ongoing partnership alongside 888 Holdings by launching its suite of igaming titles via its Italy facing 888casino portal.
The agreement will see 888casino house adaptations of the firm’s land-based titles, which are said to have “proven successful in the Italian market,” with Greentube deepening its presence in the country further still after entering the market in 2018.
Players at the online gaming and entertainment solutions provider’s 888casino in Italy will now gain access to a wider range of slot games including Book of Ra deluxe, Lucky Lady’s Charm deluxe and Dolphin’s Pearl deluxe, which are due to go live soon.
Guy Cohen, SVP of B2C at 888, commented: “At 888, we are focused on offering our customers a wide portfolio of engaging and entertaining content. With the addition of Greentube’s premium games portfolio to our Italian platform, customers can enjoy a variety of titles. We are excited by this partnership and look forward to building on it.”
Greentube has now taken its content live with 888casino in several key markets, including Sweden where it recently launched its games offering with the operator.
Michael Bauer, CFO/CGO of Greentube, added: “888 is one of the biggest brands in the industry and our successful partnership has enabled us to reach a wide player base in the regions we have entered together. We expect Italy will deliver equal success, and through this cooperation we will significantly strengthen our position in the country.”