Playson has secured a further European expansion after entering a deal with betting and gaming operator Snaitech to roll-out its entire suite of slots across the firm’s online and mobile offering.
Under the terms of the day, Snaitech’s Italian player base will gain access to games such as Solar Temple, Solar Queen and Pearl Beauty: Hold and Win, along with the Timeless Fruit Slots series and its Funky Fruits portfolio.
The deal also gives the operator access to Playson’s integration-free engagement tools, including free spins, jackpots and regular network tournaments, all designed to drive player engagement rates.
“We pay close attention to the partners we choose with the constant aim of guaranteeing our customers a gaming experience that is both immersive and sustainable at the same time,” said Alessandro Graziosi, BU digital director at Snaitech.
“This choice has been rewarded by the results that have been constantly growing in recent years. Playson guarantees these fundamental requirements for us and, in the context of our offer, it will certainly represent an added value.”
This latest partnership further enhances the slot developer’s presence in the Italian regulated market, demonstrating the growing popularity of its games in Europe and beyond.
Christos Zoulianitis, senior account manager at Playson, added: “Snaitech is one of the key players in the Italian market and we’re delighted to have signed this content distribution deal with them. The new partnership is a fantastic way for us to strengthen our position in Europe and we look forward to entertaining its player base with our diverse range of games.”
