BetMGM has become ‘Official Sports Betting Partner’ of the Las Vegas Raiders, in a deal which expands an existing multi-year partnership between MGM Resorts International and the relocated franchise.
The agreement represents the latest sporting link-up for the MGM and GVC Holdings joint venture, following in the footsteps of partnerships entered into alongside the PGA Tour, NASCAR and Detroit Lions in recent weeks.
“We’re thrilled that BetMGM is the first official sports betting partner of The Las Vegas Raiders,” said BetMGM’s CEO Adam Greenblatt.
“This new partnership complements what is already a wonderful and rewarding relationship with MGM Resorts and the Raiders and we look forward to introducing Raiders fans to the excitement of sports betting with BetMGM.”
As an official sports betting partner of the team, BetMGM says that it intends to utilise assets to provide educational information about the BetMGM app to Raiders fans. Sports fans in Nevada can register for the BetMGM app by visiting any MGM Resorts sportsbook in Las Vegas.
“We are pleased to add BetMGM to the MGM Resorts partnership portfolio,” noted Marc Badain, Raiders president. “The addition of BetMGM will open new levels of engagement for Raiders fans and guests of Allegiant Stadium.”
Along with being an official gaming partner of the Raiders franchise, MGM Resorts is a founding partner of Allegiant Stadium and has prominent branding throughout the stadium, including in-stadium signage and a VIP entrance on the west side of the building.
The venue also features a private MGM Club that will offer Raiders fans an exclusive game viewing experience with a full-service premium bar, lounge and upgraded stadium seating. Additionally, MGM Resorts is the presenting sponsor of the Raiders’ first-ever regular season game at Allegiant Stadium on September 21 against the New Orleans Saints.
Since partnering in January 2020, MGM Resorts and the Raiders have also been collaborating on community outreach programs benefiting Southern Nevada.
Bill Hornbuckle, MGM Resorts CEO and president, said, “All of us at MGM Resorts are proud to welcome the Raiders and the NFL to Las Vegas. We look forward to providing Raiders fans a world-class sports betting and entertainment experience, both in our BetMGM sportsbooks and digitally, through the BetMGM mobile app.”