Online casino platform provider BtoBet has rolled-out an agreement with Nigeria-based operator Luckybet, as the firm aims to become “the primary gateway for the African igaming market”.
Under the terms of the agreement, facilitated alongside STM Gaming, the group’s regional partner for Africa, Luckybet will power its retail and online operations with the Neuron 3 platform.
Sabrina Soldà, BtoBet’s chief marketing officer, explained: “I am positive that BtoBet’s technologies will help Luckybet reach its goals in becoming a local leader. I am also pleased that through this agreement Luckybet will make good use of our new retail solution in its network of almost 100 shops, which not only allow for more effective operations, but will also permit our partner to target non-registered players through our innovative rapid registration process, making space for more cross-selling opportunities.
“This will not only enhance the betting experience at the retail level, but will also provide the players with an ameliorated UX through the true interconnection of all channels. I am confident that through the use of our advanced solutions Luckybet will strategically position themselves to register a growth in their market share.”
Focusing on delivering an enhanced user experience to its players, the Nigeria-based operator will be delivering a diverse content offering based on local and international sports betting, including live events, online and live casino, and virtual sports.
Morten Foght, Luckybet’s COO, said that Luckybet has always sought to deliver an optimal experience to their players through their retail outlets, and now will be able to improve by diversifying their business model and incorporating the online channels. “We look forward to collaborating with BtoBet, who like us have at heart the betting experience provided to the player through the constant search for innovation.”
Earlier this month, Aspire Global announced a €20m cash agreement to acquire all shares of BtoBet, €15m of which is payable upon closing and a further €5m owed in twelve months time.
Lauding the purchase as representing a “key part of Aspire Global’s growth strategy,” it marks the latest step in the group’s aim of covering “the main elements of the B2B igaming value chain” following last year’s €13.1m Pariplay transaction.
