Coral has launched its new marketing campaign, ‘Sunday League’, celebrating football in Britain and highlighting the importance of the amateur game.
The campaign sees Coral continue its work with new creative advertising agency, Bartle Bogle Hegarty who at the start of 2020 took over the bookmaker’s account to refresh Coral’s brand image.
Sunday League follows Coral’s ‘At the Races’ campaign which launched this winter, coinciding with the Cheltenham Festival, with the bookmaker focusing on ‘deeper sports narratives to engage with wider audiences’.
Taking the lead of Coral’s new marketing output, BBH London has filmed Coral’s new campaign engaging in the highest production quality, with the campaign involving a cast 140 and crew of 80 members.
The commercial was filmed and produced before the recently tightened restrictions and adheres to all COVID-19 guidelines and appropriate social distancing guidelines were followed.
“Football is a game loved and played passionately by so many across the country at all kinds of levels. This campaign continues to build on the direction we set for the brand earlier in the year and brings the passion we share with our customers, for football, to life,” commented Angela Porter, brand marketing director, Ladbrokes and Coral.
“Sunday League captures the buzz and atmosphere of football fields. There are lots of ads that use football scenes and analogies, but this looks at really showcasing the passion of a real fan, whether he’s thinking about his Premier League predictions or watching his local Sunday league team. We wanted to put viewers right in that moment with our brand.”
Coral will debut Sunday League with a 30″ and 60″ TV spot broadcast during Liverpool vs West Ham on Sky Sports Premier League.