Push Gaming has taken the plunge into the world of live streaming, after teaming-up with Swedish brothers CasinoDaddy, on Twitch and YouTube Live, to launch its latest slot, Wheel of Wonders.
The exclusive live stream took place on Casumo for one hour, before releasing the game on site, with Push Gaming aiming to demonstrate the “huge potential” of Wheel of Wonders.
Darren Stephenson, marketing director at Push Gaming, said of the launch: “Streamers are now a key part to the wider slots marketing community, and they don’t come much bigger than CasinoDaddy. They continue to engage and excite players with their enjoyable, insightful streams and it was a pleasure to partner with them in this exclusive launch.”
Throughout the live stream, CasinoDaddy also offered their viewers the opportunity to take part in a giveaway which saw those selected get the chance to take a spin on a custom-made wheel that Push Gaming prepared for the event. All parties also praised the “record numbers” brought about as a result of the launch and tournament.
Mathias Joelsson from CasinoDaddy, added: “Wheel of Wonders is truly a unique game in its own league, and once again, Push Gaming have successfully managed to bring together both potential and innovative gameplay into one single release.
“We had a blast playing this game and are extremely pleased with the record-breaking interest that came about on our forum. We got more than 1,800 participants, and over 14,200 visits on a single thread. It’s safe to say that our community was just as hyped as us, and the event went beyond expectations.”