Microgaming has unveiled the latest expansion of its studios strategy, after announcing that bespoke slot specialist Aurum Signature Studios has joined its growing network of exclusive independent game designers.
As a result of the link-up, Aurum will become Microgaming’s first dedicated provider of bespoke slots, creating game designs and themes that are tailor-made exclusively for operator partners.
Microgaming collaborates with a variety of independent studios, with an aim of ensuring that its network remains at the cutting edge in terms of innovation and diversity of content.
John Coleman, CEO at Microgaming, said of the latest addition: “Our studios strategy sees Microgaming work closely with a variety of independent game developers to ensure our content remains varied and innovative.
“Aurum are a strong addition to our network, and will be helping to address increasing customer demand for uniquely personalised game content. We welcome the team on board.”
In addition to developing bespoke titles, Aurum, which has created more than 20 custom games for operators worldwide, will supply Microgaming with an exclusive range of online slot games for network-wide distribution across its customer base.
One such example is A Tale of Elves, a festive 243-ways slot that features stacked wilds and free spins and is now available via the Microgaming platform.
Madelein Özok, head of Aurum Signature Studios, added: “We’re thrilled and honoured to team up with Microgaming. The sheer scale of the company means our games will have further reach via more tier-one operators than any other partner could have offered.
“It’s our mission to create exciting, innovative games, and we knew we were on the right track when Microgaming chose to exclusively launch Aurum as its bespoke provider.”