Scientific Games has strengthened its OpenGaming product offering, after integrating BlueRibbon‘s customisable jackpot solution to its ecosystem.
The partnership will provide partners across regulated markets with the ability to create bespoke jackpots within games via BlueRibbon’s software, with Kaizen Gaming brand Stoiximan to become the first to launch the marketing tool.
Amir Askarov, co-founder & CEO at BlueRibbon, commented: “The unprecedented global reach that Scientific Games possesses with its OGS platform ensures that this new partnership is hugely significant to us.
“Integrating our software will open the door to many new opportunities. We’re excited to bring our highly effective solution to even more operators across the globe.”
The combination intends to increase excitement levels within games, boost customer lifetime value and deliver greater brand differentiation, with responsible gaming tools also available to players.
“We’re excited to bring BlueRibbon’s innovative marketing and jackpot products to the OGS,” noted Dylan Slaney, SVP of gaming and digital at Scientific Games.
“Players are constantly looking for something new from their gaming sessions, and by bringing together our gamification technology with BlueRibbon’s software, it’s the perfect match to deliver an exciting new experience. Our philosophy is all about bringing cutting-edge innovation to our leading global network, and this new partnership delivers on that promise.”
Stoiximan has become the first OpenGaming customer of Scientific Games to utilise the marketing tool following the agreement, with the software to be rolled out with all the company’s customers in the coming months.
“Providing an innovative and wide product range has been our priority, and we wanted to include the customisable jackpot software that BlueRibbon provides into our offering,” added Dimokratis Papadimos, RNG casino manager at Kaizen Gaming.
“Following a seamless integration through Scientific Games’ OpenGaming, we’ve been in a position to produce a campaign that matches our needs and brand identity. The initial results demonstrate that we are heading to the right direction, with players appreciating the way in which we’ve delivered an improved user experience.”