Interactive gaming and sports betting tech firm Elys Game Technology has joined the National Council on Problem Gambling, as the group prepared for its first US deployment.

With its sports betting platform imminently set to debut within the country, Elys Game Technology says that it has joined the NCPG to further the development and implementation of responsible gambling practices.

Michele Ciavarella, chairman and CEO of Elys Game Technology, explained: “As we prepare our first US deployment in Washington DC, we are delighted to become a member of NCPG and support their invaluable work in addressing the critical and widespread need for responsible gambling practices. 

“We are proud to join forces with the esteemed board of directors, members and stakeholders of NCPG to develop and promote national US industry standards in responsible gaming, including the safer sports betting initiative and internet responsible gambling standards, which provide critical player services and protections. 

“There is no bigger responsibility for us than ensuring the best and safest possible experience for our gambling operators and their players, while providing assistance for those individuals who show signs of problem gambling behaviour. 

“Partnering with NCPG further deepens our commitment to become a leader in responsible gaming and provides us valuable resources as we are preparing for the launch of our sports betting platform in the US.”

NCPG is a leading US non-governmental organisation serving as the national advocate for programs and services to assist people and families affected by problem gambling. 

Through its NCPG membership, Elys will support the group‘s wide-ranging problem gambling prevention, treatment, education, and research programs, as well as innovative responsible gambling policies.

Keith Whyte, Executive Director of NCPG, added: “We are excited that Elys has become a member of NCPG, as they bring extensive experience around engaging with millions of players across their sports betting and igaming platforms. 

“Elys’ broad reach and commitment to responsible gambling will be a tremendous asset to NCPG as we continue raising awareness about problem gambling and the resources available to support those impacted. We look forward to working together with Elys to increase our mutual understanding of player behaviour and reduce the risks for gambling problems.”