Monkey Knife Fight is to donate a minimum of $100,000 to the LA Kings Care Foundation during the duration of the 2021 National Hockey League season.
Announced as an “exciting step” in its multi-year partnership with the franchise, the fantasy sports platform will donate $1,000 to the Kings Care Foundation for every goal the team scores this season, for a minimum of $100,000.
It is said that the sum will be split in its distribution, with equal portions going towards COVID-19 relief in the Los Angeles community, as well as mental health and wellness initiatives in the state.
In addition, as announced in July 2020 as part of a strategic partnership with AEG, the MKF logo has been inlaid in the corner of the ice at the Staple Center for the 2021 season.
Through the relationship with the LA Kings’ parent company, AEG Worldwide, MKF became the exclusive fantasy sports partner of the side.
The ice was laid in December in preparation for the Kings’ home opener yesterday (Thursday 14 January), when the Minnesota Wild travelled to Los Angeles and triumphed 4-3.
“We’re extremely proud to be a part of the LA Kings family,” stated Bill Asher, founder and CEO of Monkey Knife Fight. “We’re even prouder that the team will be sporting the logo for the California Hope Crisis Counseling Program on their helmets this season in support of mental health services for Californians. Mental health support and aid to those severely impacted by the pandemic is much needed in 2021, and we want to be part of that.”