FSB has discontinued its white label business to complete its transformation into a B2B only technology service provider.

Bally’s Corporation has completed its previously announced acquisition of Monkey Knife Fight, as the group continues to make ground on its M&A spree of recent times.

The acquisition, says Bally’s, ensures that the group becomes only the third sports betting company in the US to have a fantasy sports segment, and advances its long-term growth and diversification strategy.

This sees the operator striving to become “the first truly vertically integrated sports betting and igaming company in the US with a B2B2C business model”.

MKF has approximately 200,000 registered users and 90,000 depositing players, which will contribute to Bally’s growing player database and provide the company with “a significant advantage in launching its own B2C sports betting operations”. 

Bally’s lauds the impending acquisition as the prime complement to its recent media partnership with Sinclair Broadcast Group, and its pending acquisition of Bet.Works, including its proprietary technology stack.

MKF is set to become an “integral component” of the Bally’s Interactive division, and will support wider plans to develop a potential sports bettors database in states such as California, Florida and Texas, which, according to Wall Street analysts, are expected to account for 20 per cent – 25 per cent of US sports betting revenues.

Additionally, the company also intends to combine MKF’s geographic presence, which spans 37 states, the District of Columbia, and Canada, with Sinclair’s significant media footprint, including its portfolio of 21 regional sports networks.

George Papanier, president and CEO of Bally’s Corporation, explained: “We are pleased to have closed on our acquisition of Monkey Knife Fight, and are now focused on integrating this unique asset into our Bally’s Interactive division. 

“Entering the daily fantasy sports market is an integral component of our omnichannel approach and an important milestone for our company as we continue our long-term diversification strategy. 

“We look forward to providing sports fans across the nation with a dynamic and engaging DFS platform that is commensurate with the premier offerings that define the Bally’s portfolio.”