Online gambling operator Argyll Entertainment has recruited Enteractive’s personalised reactivation services as the group looks to revive dormant accounts in 2021.

The collaboration will initially focus on the company’s flagship SportNation sportsbook brand in the UK, with further rollout of the service to other igaming verticals to be considered following the culmination of these initial moves.

“We’re incredibly excited to see increased conversions for our newly registered customers who have not yet deposited,” commented Max Howard, head of CRM for Argyll Entertainment.

“Enteractive has a proven track record of engaging with these players through phone conversations, creating revenue streams where our digital CRM processes are less effective.”

The player reactivation specialist says that it will help Argyll in its mission “to become a global leader in the offering of branded and themed online gambling sites,” by opening doors to previously untapped revenues locked in the hard-to-reach lapsed and churned player databases.

The personalised approach that Enteractive offers igaming operator partners sees players reached via one-to-one phone calls, creating a direct two-way communication channel that promotes trust and loyalty for brands, as well as prompting greater conversion rates for dormant or non-depositing accounts.

Andrew Foster, Enteractive’s head of business development, added: “Argyll Entertainment is a global leader in the igaming sector, and we couldn’t be happier to start this first project together. 

“We know we’ll achieve great results in this initial sports vertical, and we’re confident that this will be the first step to deliver increased revenues across their brand portfolio.”