Pang Goh, Ezugi’s business development director.

Ahead of his participation in the SBC Digital India conference and exhibition on January 27-28, Ezugi’s business development director Pang Goh talked to CasinoBeats about the live casino supplier’s approach to the rapidly growing gaming market in India. 

CasinoBeats: How have you found your experience of working in the Indian market? And how does it differ from some of the more established gaming markets?

Pang Goh: The first thing that comes into my mind is the product customisation. In India, customers’ requirements are very specific and they know exactly what they want. So when we develop games for this market, we do follow a few key criteria for the market. Not unlike the other markets, all these come back to familiarity.

CB: The Ezugi games portfolio includes a number of traditional Indian titles, such as Teen Patti and Andar Bahar. Could you tell us a little about those games? And how do you rate their potential to be successful for operators in other markets?

PG: Traditionally, the people in India have been playing these card games with their friends as part of their social life. We have taken these games, and adapted them for online audiences. Despite being traditional Indian games, these games are actually doing quite well in other markets such as Africa.

CB: Away from India, what sort of trends are you seeing among your customers around the world? 

PG: Nowadays most of the operators have the same content, so many of our customers are trying to develop their own USP. Besides the ‘must-haves’ in each market, most of them are trying to take it one step further by establishing a real point of difference, either by having their own branded studio or tables, or by developing their own unique retention tools. 

CB: What do you think the next big developments in live casino will be?

PG: The providers in this segment have been doing well in the last two years by pivoting to non-traditional live casino games such as game shows. But I think the next development should be on the social element; players need to feel that they’re part of a community and that there are other players with them, not just names on the screen.

CB: And finally, after a successful year in 2020’s testing market conditions, what does Ezugi have planned for 2021? 

PG: In 2021, besides launching new content for our strategic markets such as India and LatAm, we will also be launching several new studios from different regions. With the expected launch of these studios, we will be able to provide a wider variety of offerings, from studio designs, presenters and most importantly the local languages, be it Hindi, Spanish or Portuguese.

Pang Goh will be taking part in SBC Digital India’s Legalising Casinos session on Thursday 28 January, the second day of the online conference and expo. To watch the panel and see Ezugi’s live casino product showcase, register for the event for free here.