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The International Betting Integrity Association and All-In Diversity Project have aligned in a bid to combat the challenges faced by sports and sports betting.

The IBIA, which tackles match-fixing and betting corruption in global sports, sees the partnership as an opportunity to expand its network to meet the challenges of a changing world of customers and products and the increasing spotlight on equality issues within the world of sport.

It is said that the partnership will bring together the world of sports integrity and diversity, equality and inclusion to help foster a forward thinking, more sustainable approach to the industry. 

Khalid Ali, CEO of IBIA, stated: “The demographics of sports betting is changing and, as an industry, we need to be aware of the opportunities and challenges this presents. 

“The collaboration with the All-in Diversity Project has two main objectives; the first is to promote diversity within the betting industry; the second is to understand how the wealth inequality in women’s sports could lead to integrity concerns. 

“By working together, we hope to tackle these issues through a series of events and studies that we have planned for the next few years”.

The All-in Diversity Project, an industry-driven initiative that aims to benchmark diversity, equality and inclusion in the global betting and gaming sector, welcomes the association as a strategic partner.

“Having the IBIA support the All-in Diversity Project is a huge leap forward for us,” added Kelly Kehn, Co-Founder of All-In Diversity Project

“Collaborating with standard setting global organisations such as IBIA means we can accelerate progress and engage with a wider audience to address some of the challenges faced by sports and sports betting – from the hidden impact of inequality on integrity, to the more obvious issues related to gender and race within the entire sports and betting ecosystem by sharing data, resources and experience and developing tools that work. We are thrilled to have them as a partner.”