Mecca and Buzz Bingo have united to introduce National Bingo Day, which is to take place on Sunday 27 June, as the pair seek to inject a vital boost to all British venues returning to business from lockdown.
Accustomed to being celebrated across the US, Buzz and Mecca have launched Britain’s iteration, which is subsequently being championed by the Bingo Association.
Aiming to help all bingo venues recover, Buzz and Mecca have invited licensed operators (land-based and retail) to register their interest in supporting the initiative.
“The Bingo Association and the National Bingo Game are delighted to be taking part in National Bingo Day on June 27th, working alongside operators from land-based clubs and online to bring everyone together to celebrate the great game of bingo that we all love,” noted Miles Baron, chief executive of the Bingo Association.
Buzz and Mecca teams have set up a working group with the BA, assigning roles to help with the day’s coordination, marketing and PR – seeking to raise awareness of bingo for the benefit of the entire sector from the smallest independent to the largest chains.
“What better way to celebrate the return of bingo to our towns than with a national day to recognise it. It’s time to get the nation going bingo crazy again – and I really hope to see the whole sector embrace it – and go big,” stated Peter Brigden, CRO of Buzz Bingo.
Buzz and Mecca management underscored the importance of cross-industry collaboration in helping support the recovery of the wider bingo industry, as land-based venues have faced the majority of 2020 and 2021 trading under lockdown.
Catherine Warrilow, head of PR and content at Mecca, added: “We’re so excited that National Bingo Day has officially arrived in the UK. We’re proud to be a part of the campaign and it’s THE year for bingo to be the evening out at the top of everyone’s list.
“This special day in June will be a real lynchpin for that – for us, and all operators – it’s the perfect time.”