Game Account Network has unveiled a definitive agreement with Gila River Gaming Enterprises to provide its simulated gaming solutions to the group’s patrons across all properties on both desktop and mobile.

Representing GAN’s latest US expansion, and maiden move into Arizona, the customized solution is powered by the firm’s core software and provides marketing, brand building and revenue opportunities.

Gila River Gaming Enterprises operates three casinos in Arizona on behalf of the Gila River Indian Community, those being Vee Quiva in Laveen Village as well as Wild Horse Pass and Lone Butte in Chandler. 

“Our simulated gaming technology and software continues to demonstrate its industry leading position as we are excited to announce our latest partnership with Gila River Gaming Enterprises,” commented Jeff Berman, chief commercial officer of GAN

“Gila operates three world-class casinos in the state of Arizona, and we are proud to be selected as their trusted partner to improve the player experience. We look forward to developing a customised solution for Gila and the continued growth of our simulated gaming clients.”

GAN, selected to bring a more robust experience to Gila’s players, will be launching an integrated simulated gaming platform across both desktop and mobile, and supplying both marketing and front-line customer services for users. 

As part of the agreement, GAN will also be launching the company’s latest technology, which offers a new application framework and desktop template, including loyalty linking.

Dominic Orozco, chief marketing officer of Gila River Gaming Enterprises, added: “We are very pleased to have a partner like GAN to develop a customised simulated gaming platform allowing our players to play and earn rewards away from our properties. 

“The functionality and flexibility of GAN’s solutions allowed us to immediately begin the launch process, and we look forward to working with GAN for many years to come.”