The Coingaming Group’s bitcoin-led sportsbook Sportsbet.io has donated its Southampton Football Club shirt sponsorship to the Saints Foundation for the Easter Sunday clash against Burnley.
Aiming to help raise awareness and vital funds for the club’s charity, Southampton’s main club partner is complementing the move with a potential £10,000 donation.
Saints Foundation’s logo will be displayed across the first team’s shirts during the match at St Mary’s on Sunday 4 April, with the match worn shirts then being auctioned off to raise further money to support the work Saints Foundation carry out in the local community.
Saints Foundation are also asking fans to show their support during the charity matchday by making a £10 donation to the charity in place of the money they would usually spend on a match ticket.
As a further show of their support for the charity, Sportsbet.io has also agreed to match the first 1,000 donations made by fans ahead of the charity matchday, up to a total of £10,000.
Joe McCallum, head of Sportsbet.io, said: “Supporting local communities in these difficult times is important and it is our absolute pleasure as partners of the Saints to help raise awareness for the club’s charity. The work Saints Foundation has been carrying out over the past year is invaluable and we’re here to support them every step of the way.”
The gesture comes in direct response to a difficult year for Saints Foundation, who have missed out on over £300,000 of expected fundraising income.
Despite those challenges, it has continued to support thousands of people in need across Southampton and the surrounding area during the past 12 months.
Fans can also support the charity by purchasing a limited-edition replica shirt featuring Saints Foundation’s logo, with all proceeds from each sale going directly to Saints Foundation.
David Thomas, Southampton Football Club’s chief commercial officer, commented: “We are incredibly grateful to Sportsbet.io for this unique opportunity that they are providing to Saints Foundation. Their generosity will help raise both awareness and vital funds so that our charity can continue to support the local community through these difficult times.
“No doubt the thousands of participants who Saints Foundation support annually will be immensely proud to see the team take to the pitch displaying the charity’s logo on Sunday 4 April.”
