Image: Shutterstock

Online gambling operator Betsson Group has pinpointed Mexico as the site of impending international expansion, which will be facilitated in partnership with Big Bola Casinos.

This will bring about the launch of Betsson Mexico, which it is said will launch by the end of the year and offer casino, live casino, and a localised sportsbook that will feature a range of sports and markets.

Jesper Svensson, CEO of Betsson operations, explained: “This is yet another expansion into the LatAm region which we see so much potential in. As we have done in Brazil, Colombia, and the Province of Buenos Aires in Argentina, we are teaming up with a local partner that lives and breathes the local culture.

“We are really excited to start this collaboration with Big Bola as we believe they are well suited to help us understand the market better and ensure that our offering not only fits the Mexican culture but also earns the public’s trust. 

“Our vision is to provide the best customer experience in the industry and I’m confident that we will manage to replicate this success in Mexico too.”

Big Bola Casinos, which initially launched in 1995, employs 1,800 staff and operates 20 casino centres throughout Mexico. Its venues offer a variety of slot games, sports betting, bingo halls, and live table games

Emilio Quiros, director of operations for Big Bola, said: “We are happy that Betsson Group has chosen to partner with us for their operations in Mexico.

“We believe that our market expertise and their knowledge and experience about online gaming will result in an outstanding product  for Mexico.”

Both companies also assert that support for communities in which they operate is a crucial facet to operations, with Betsson using its OneBetsson vehicle and Big Bola running Fundación Big Bola.

During the current climate, Betsson has supported COVID-19 related initiatives in Malta, Sweden, Estonia, Georgia, and Hungary, with Fundación Big Bola supporting children and youths in Mexico.