BetMGM is to become the first online gaming operator in the US to adopt the British Columbia Lottery Corporation developed GameSense program.

The responsible gaming tool will be available to customers in all current and future states where the MGM Resorts International and Entain platform operates

GameSense incorporates responsible gaming resources and education into the customer service model, which aims to provide every player with tools and support to make informed decisions and play responsibly. 

It also connects players with trained specialists, known as GameSense Advisors, and focuses on positive, transparent, and proactive communication to educate players about healthy habits and how to keep gaming fun, safe and responsible.

“As the mobile gaming industry in the US continues to grow, responsible gambling is a key focus for BetMGM and is critically important for the industry as a whole,” noted Adam Greenblatt, CEO of BetMGM

“GameSense presents a forward-thinking approach to responsible gambling. We look forward to empowering our players with a proven program, designed to help support a positive gambling experience.”

GameSense is expected to be fully integrated into the BetMGM platform later this year. The program comes alive through engaging content and customer interactions, and is designed to help guests and customers make informed decisions while wagering.

“As online gambling and sports betting increase in popularity, BCLC is so pleased that BetMGM is offering players more opportunities and resources to support healthy play with our GameSense program,” said Lynda Cavanaugh, BCLC interim CEO and president

“BCLC’s commitment to player health extends well beyond British Columbia and we look forward to working with BetMGM to increase our mutual understanding about how best to provide players with the tools that enhance positive-play decisions.”

MGM Resorts first launched GameSense at its US properties in 2017, making available educational resources and interactive touchscreens at its M life rewards desks. This latest integration of GameSense represents an extension of the longstanding relationship.

Bill Hornbuckle, CEO & president of MGM Resorts, explained: “MGM Resorts is committed to supporting responsible gaming efforts at our properties nationwide and we’re pleased to extend GameSense into the BetMGM platform. 

“GameSense has been an instrumental and innovative part of our company’s guest service model for several years. Together, MGM Resorts and BetMGM are proud to help guests understand the risks, where to get help and, ultimately, how to keep gaming fun.”