Gaming Innovation Group has lauded a “growing demand” for its automated affiliate marketing compliance screening tool after securing an agreement with Pixelbet.

The company’s solution enables operators to set-up their own criteria and checklist parameters to scan and check affiliate websites for content including igaming code red words, links and regulatory requirements across multiple jurisdictions

It works by using its rules engine to analyse real snapshots from affiliates’ campaigns, and provides operators with the promotional content that is being used in their brands’ promotions.

“The growing demand for our compliance solution is a clear sign that we have created a solution that has become the go-to compliance tool within the igaming industry,” noted Jonas Warrer, CMO at GiG.

“It’s great to see that new and ambitious companies such as Pixelbet value the importance of marketing compliance, we look forward to supporting them in their marketing compliance efforts with GiG Comply.”  

GiG Comply will permit the Malta-based gaming firm to set-up bespoke checklist parameters, which can be tailored to cover market-specific legislation and advertising standards. 

This will allow the group to remain proactive and in control of their affiliate marketing by ensuring that affiliates are aligned with their brand, that responsible gaming measures are visible on relevant pages, and terms and conditions are correct and up to date. 

Eirik Kristiansen, CEO of Pixelbet, added: “We are excited to partner up with GiG through its market-leading GiG Comply software. This strong product fits perfectly with our current and future business objectives, enabling us to further improve how we manage our affiliate compliance operations. 

“This partnership will help Pixelbet ensure that our affiliates can continue offering high quality experiences that are fully compliant with regional regulations and requirements.”