Online gaming and sports betting firm BetMGM has enhanced its sporting partnership roster, after striking an alliance with the LPGA Tour.

As part of the agreement, which designated the MGM and Entain joint venture as an official betting operator and partner, BetMGM will have rights to use the official tour partner logo in connection with the advertising and promotion of their sports betting products and services.

“We look forward to working with the LPGA and engaging with its fanbase through our market-leading products,” noted Matt Prevost, BetMGM chief revenue officer

“BetMGM’s advanced betting technology provides a user-friendly experience for LPGA fans and a myriad of betting options to choose from.”

Through its partnership with MGM Resorts, BetMGM has access to existing sponsor relationships with several leading LPGA tour members, including Natalie Gulbis, Danielle Kang, Cristie Kerr, Alison Lee, Anna Nordqvist and Michelle Wie West.

“As a leading sports and entertainment company and already a supporter of women’s golf, BetMGM is uniquely positioned to join the LPGA family as an official betting operator,” said Brian Carroll, senior vice president of global media distribution for the LPGA

“Sports betting and digital gaming are key elements of the future of sports, and BetMGM is on the forefront of both opportunities. We are happy to partner with them as we look to provide more opportunities for our fans to interact with the LPGA and learn about our incredible athletes.”

Earlier in the year, MGM Resorts partnered with the LPGA Tour for the Bank of Hope LPGA Match-Play hosted by Shadow Creek, the LPGA Tour’s first match-play event since 2017.

“MGM Resorts’ commitment to golf is unparalleled and is further strengthened by our new partnership with the LPGA Tour,” added Lance Evans, MGM Resorts’ senior vice president for sports and sponsorships

“The LPGA features some of the world’s greatest athletes, several of whom are MGM Resorts golf ambassadors. In collaboration with BetMGM, we look forward to creating engaging content and experiences for sports fans and our guests.”