Sightline Payments has aligned with the American Gaming Association and Conscious Gaming, as the digital payments solutions specialist strives to enhance its responsible gaming commitments.
The former sees the group join the ‘Have A Game Plan. Bet Responsibly’ public service campaign, joining the NHL, PGA Tour, UFC, NASCAR, Monumental Sports and Entertainment, the Vegas Golden Knights and FanDuel as an official campaign partner.
To highlight its support, Sightline will be including information in all its new account signups and on its website to remind patrons to ‘Fund Your Fun, Then Be Done. Bet Responsibly’. This will be displayed to Sightline’s more than 1.5 million cardholders nationally.
“We’re thrilled to welcome Sightline as the first payments company partner in our responsible gaming campaign,” said Bill Miller, AGA president and CEO.
“Educating bettors on the importance of wagering responsibly – and funding that activity responsibly – is critical as sports betting in America continues to grow.
“The AGA is grateful for Sightline’s commitment to growing this important initiative by sharing important messages with their customers.”
Furthermore, Sightline is also becoming the first payments firm to support Conscious Gaming’s PlayPause multi-jurisdictional self-exclusion technology, which enables individuals who self-exclude from gaming to extend their protections across state lines.
The solution is made available to operators, regulators, sports leagues, and payments providers via Conscious Gaming, a non-profit organisation established by GeoComply, a supplier of geolocation and compliance technology.
“As Conscious Gaming continues its efforts to provide modern solutions to aid patrons in responsible gaming and self-exclusion, it is imperative for us to reach consumers across the gaming landscape,” explained Anna Sainsbury, Conscious Gaming trustee and GeoComply chairman and co-founder.
“Through Sightline’s commitment to PlayPause, this enables us to educate and assist consumers with one of the first steps in their gaming journey – funding their account.
“We appreciate Sightline’s commitment to being a leader in responsible gaming and are thrilled to have their support for PlayPause.”
Joe Pappano, CEO of Sightline Payments, added: “As the payments leader in the gaming industry, ensuring patrons can responsibly fund their entertainment is at the core of our business.
“Our partnerships with the AGA and Conscious Gaming further highlight our commitment and support to provide our customers with the most safe, secure and responsible gaming solutions.”
