MGM Resorts International has extended its collaboration with mobile game developer PlayStudios, which has secured the exclusive social and mobile gaming rights to Ohio’s MGM Northfield Park.
This will see players of its mobile apps see the Cleveland-area gaming and entertainment destination showcased in the playAwards portfolio of in-game rewards.
“We know that our players are always looking for rewards that they can enjoy close to home,” noted Andrew Pascal, PlayStudios founder, chair, and chief executive officer.
“Adding MGM Northfield Park to our collection opens up new geographic possibilities and serves as a further testament to the value of our collaboration with MGM Resorts International.
“Northfield Park is the 18th MGM property to join playAwards, extending an incredibly successful partnership that began nearly 10 years ago.”
The playAwards rewards portfolio includes a collection of real-world perks from a multitude travel, leisure, lifestyle, and entertainment brands across the globe.
This includes access to a lineup of exclusive rewards from MGM Resorts’ properties, including Bellagio, Aria, Vdara, MGM Grand, Mandalay Bay, Park MGM, The Mirage, New York-New York, Luxor, Excalibur, Beau Rivage, Gold Strike, Borgata, MGM Detroit, MGM National Harbor, MGM Springfield, and MGM Cotai.
David Tsai, president of the Midwest Group for MGM Resorts, added: “Throughout the years, PlayStudios apps have introduced millions of players to the virtual and real-world thrills of our resorts.
“With the addition of MGM Northfield Park to the playAwards portfolio, players and guests can experience the excitement of our resorts throughout the country.”
PlayStudios recently entered into a merger agreement with Acies Acquisition Corp, which, upon closing, will result in the company becoming a Nasdaq listed company under the ticker symbol “MYPS.”