Aspire Global’s subsidiary BtoBet and Worldline’s PaymentIQ have agreed an integration partnership which will expand its payment options. 

Playson and 7bet have agreed  a deal which will see the content software developer launch its entire slots portfolio with the newly established Lithuanian sports betting and live casino operator. 

As part of the deal, Playson will integrate its collection of slot titles onto 7bet’s platform, expanding its portfolio to new audiences worldwide. 

“It’s fantastic to be involved with 7bet and its new online casino from day one,” noted Blanka Homor, sales director at Playson. “We’re thrilled the company has entrusted our content to build its online offering and have no doubt that it will attract an impressive number of players across Lithuania.

“Equipped with a state-of-the-art games catalogue and an integration-free suite of retention-enhancing engagement tools, we’re ready to continue going above and beyond for partners around the world.”

Under the agreement, 7bet will benefit from access to Playson’s recent releases, Wolf Power: Hold and Win and Legend of Cleopatra: Megaways, and Solar King.

The deal sees Playson further strengthen its position in Lithuania, where the games studio is already live with a succession of operators as it continues to extend its player reach across Europe and beyond.

Andrius Lapienis, head of marketing at 7bet, added: “Boasting an enthralling succession of recent slot launches, as well as a range of classic hits which have proved consistently popular, Playson’s world class content portfolio speaks for itself. 

“For that reason, we were very keen to include the provider’s games within our new casino and look forward to cultivating a commercial relationship of strong mutual benefit going forward.”