Bragg Gaming eyes North American igaming push via Chris Looney hire

Bragg Gaming has named Chris Looney to the role of chief commercial officer, as the company looks to advance its position further still across the North American B2B igaming space.

In the role, Looney will work closely with CEO Richard Carter, to develop and execute on Bragg’s strategic vision for expansion in new regulated markets, including the US.

He joins the company from Red Tiger Gaming, where he is lauded as being “instrumental in driving the company’s growth and success”. Prior to this he held a number of progressively senior roles at Microgaming.

“Bragg presented an opportunity I couldn’t turn down,” said Mr Looney. “The company’s global presence and proprietary product and content portfolio in the B2B igaming space provides a solid foundation for further expansion into new markets. 

“In North America in particular, jurisdictions continue to evolve, regulate and open up. Bragg is well positioned to succeed these markets and I’m excited to be part of the game plan.”

The addition builds on Bragg’s momentum, which has seen definitive agreements entered to acquire US igaming technology and content supplier, Spin Games, which followed the completion of its acquisition of Nevada-based slot studio Wild Streak Gaming

Bragg expects both to broaden its proprietary content and technology offerings to service markets in the US, Europe and globally.

“We’re thrilled to welcome Chris to our management team,” added Carter. “He has an impressive track record of driving growth and success, and his extensive industry knowledge will be crucial as we continue to expand globally into key markets such as the US, the UK, Italy, Canada and anticipated new market openings such as the Netherlands.”