GGPoker has rolled-out its latest European expansion, with players able to sign up via when the portal goes live from July 31.

The online poker operator says that it intends to offer “a fully localised experience of the GGPoker software”, including customer assistance in local language, responsible gaming and customer protection features as required by the Belgian regulator.

The move means that players across the country will gain their first chance to win a World Series of Poker gold bracelet in the upcoming WSOP Online Series 2021, and to qualify for the WSOP Main Event in Las Vegas.

“We’re happy to bring our poker product and innovation to the underserved Belgian market,” commented Marco Trucco, head of Europe at GGPoker

“Our partnership with a local company run by experienced poker event organisers is a statement of how we like to make GGPoker relevant and successful in a new market: connecting with people and genuine communities who share our passion for poker.” is operated in Belgium by Deba Square, a company licensed and regulated by the Belgian Gaming Commission, with the B+ gaming license number 3805.

The company has also partnered with Concept Booth, a grassroots poker firm which operates poker clubs and events, to market GGPoker in the country. and engage with all poker fans.

“We are delighted to partner with GGPoker in Belgium. Our company has been active in live and online poker for many years,” added Kristof De Deken, founder Concept Booth

“The Belgian market is more than ready to welcome a new and attractive online poker provider. Especially a provider breathing poker in every meaning of the word. 

“We are confident that the entire Belgian poker industry will become stronger and more appealing for the players. A safe and controlled player environment, a premium user experience and local integration will be the highlights of the brand.”