Parimatch – the CIS betting group – has rebranded its identity to Parimatch Tech in a move which is said to ‘highlight its transition from a traditional betting company to a fully digitalised and product-focused technology business’.
Part of the firm’s latest step in its long-term technological transformation, beginning back in 2019 when only five per cent of customers were betting online, Parimatch Tech will continue to promote the Parimatch brand whilst also providing technology and marketing solutions for the gaming and entertainment industry.
“Parimatch Tech will continue to invest in both established and emerging markets, partnering with local businesses and entrepreneurs to create new job opportunities and strengthen and expand existing offerings. Each market is unique, so our teams adapt platforms to local user preferences, economic conditions, and the rules and regulation of the gambling market,” added Roman Syrotian, co-CEO of Parimatch Tech.
As the owner and creator of the Parimatch brand, the company notes it is engaged in brand positioning and marketing, securing new partnerships, entering into contracts with ambassadors and developing the brand ecosystem.
The company’s rebrand highlights the globalisation of the business and is aimed at generating brand awareness among partners and users around the world. Having already consolidated its leading position in the CIS region, Parimatch Tech is bringing the Parimatch brand to international markets via its partners in Ukraine, Cyprus, the UK, Kazakhstan, Belarus, Tajikistan, Tanzania, Kenya, and Nigeria, as well as other countries in Europe, Asia, and Oceania.
“Becoming Parimatch Tech is a natural step for us as a company, and formalises and reflects our technological transformation,” expressed Maksym Liashko, co-CEO of Parimatch. “It is a sign of the maturity of our company internally, and we are pleased to share this news with both the public and our partners.
“While there are many challenges laying before our industry and ambitious targets for us to meet, Parimatch Tech is confident in its ability to continue to modernise and improve the gaming and entertainment industry across the world.”