Content provider Pragmatic Play has expanded its existing partnership with 32Red to supply its live casino products.
Following on from the agreement between the two in May, which saw the supplier launch its slots with the operator, Pragmatic Play will now deliver its full live casino portfolio – headlined by its first game show style title Mega Wheel and casino classics Roulette and One Blackjack – streamed from the firm’s studio in Bucharest.
Bhotesh Maheswari, Pragmatic Play, VP commercial strategy and operations, said: “The popularity of our range of live casino titles continues to grow and be recognised by important operators like 32Red.
“Broadcast from our outstanding studio, we’re sure the quality of our output will be warmly welcomed by a new group of players. They’ll be getting an unforgettable live dealer experience and we’re very pleased to be able to deliver it.”
The deal is the latest successful alliance with a high-profile operator that enhances Pragmatic Play’s profile in the UK and is further evidence of the traction its live casino content is gaining in the market.
Adam Newnham, 32Red’s commercial operations manager, added: “We know what we’re getting with Pragmatic Play having already forged a successful partnership with them and we’re looking forward to a seamless rollout of the Live Casino content.
“We’re committed to providing the very best experiences for our players and the likes of Mega Wheel and its accompanying products are going to allow us to continue to do just that.”