Neccton enhances player protection in Germany via Novo Interactive deal

Enhancing its presence in the German market, Neccton has reached an agreement with Novo Interactive to provide its software.

Enhancing its presence in the newly regulated German market, player protection specialists Neccton has reached an agreement with online operator Novo Interactive to provide its software. 

Already working with igaming companies in the country, such as Greentube and Gauselmann, along with three major German lotteries, Neccton’s recent deal adds “maximum player protection” which the firm notes “cements its dominance” in the country.

Dr. Michael Auer, director and head of development at Neccton, explained the software’s success in Germany, saying: “Our software is simply very reliable, simple to use for staff, and most importantly it gives players real-time alerts about their own behaviour, using cognitive dissonance to help them break harmful patterns of play.

“Customers who are looked after this way are proven to be customers for longer, with much greater overall value to the operator, without falling prey to the dangerous behaviours of gambling addiction.”

Players from Novo Interactive, the online gambling arm of Löwen-Gruppe, will now be able to gain enhanced protection from problem gambling behaviour as part of the agreement between the two companies. 

Its online players will now be guarded by Mentor’s AI-based solution that analyses player behaviour in real-time to prevent problem gambling habits evolving. Mentor recognises possible problematic behaviour and works to help both player and operator to identify and address the issue.

Neccton’s work in Germany is reinforced by recently-implemented legislation, with a state treaty coming into force from July 1. Now, operators have a legal framework to offer online slots and casino games to players in Germany. This legislation contains several responsible gambling measures, including a monthly maximum deposit limit, and online operators must monitor player behaviour for signs of problematic play.

At the end of last week, CasinoBeats 100 Club took a closer look into the newly regulated market and asked its members of Germany’s potential in the future.