The Canadian Football League has rolled-out a multi-year collaboration with BetRegal, which designates the online sports betting and igaming operator as ‘Official Sport Gaming Partner’.

BetRegal will gain prominence in league marketing strategies beginning this season, with the brand gaining media assets throughout the playoffs and Grey Cup including the postseason jersey patch, partner of the Grey Cup Festival, as well as the presenting sponsor for exclusive premium experiences during the weekend.

Furthermore, both parties also say that they will provide updates on additional fan facing initiatives for the 2021 CFL Season. This will include a free-to-play sportsbook experience, CFL squares, and the Race to the 108th Grey Cup, a pick’em style game that will allow fans to pick winners and predict scores to win BetRegal and CFL prizing. 

Additionally, BetRegal will engage CFL communities by celebrating and rewarding community MVP’s who have gone above and beyond to help through the challenges presented in recent times.

“The sports gaming landscape is changing rapidly in Canada and to be able to partner with BetRegal who has international experience, and the expertise is crucial for growing the league’s business going forward,” added Randy Ambrosie, CFL Commissioner.

“With BetRegal’s Canadian roots, we can’t wait to collaborate and engage through the Canadian game with our fans across the country”

As part of the announcement, BetRegal revealed that Canadian Football Hall of Fame quarterbacks Damon Allen and Matt Dunigan will also be part of the ambassador group, BetRegal Legends.

“The Canadian Football League is one of the most iconic brands in all of professional sports and we are thrilled to be partnering with a league so rooted in Canadian culture,” commented Michael Mirtl, CEO of BetRegal.

“The evolving regulatory landscape around sports betting in Canada presents an amazing opportunity to enhance the CFL fan experience. As fellow Canadians, we are excited to apply our decades of experience in this sector to help educate Canadian sports fans on the sports gaming experience, with a particular focus on responsible gaming.”