Platform provider SkillOnNet has reached an agreement with Genting Casinos in a deal which will see the former operate the casino brand and domain for an undisclosed amount.
As part of the deal, GentingCasino.com will be marketed on the SkillOnNet network by operator Prime Gaming – the name behind brands such as MegaCasino.com, ICE36.com and Slingo.com – and will significantly expand Genting’s online footprint into markets such as the UK, Sweden, Denmark, Germany and all Malta jurisdictions.
“The launch of Genting Casino on the SkillOnNet network aligns with our strategy of taking well-known brands and products with untapped potential and using our experience and expertise to turn them into market-leading online casinos,” noted Maor Nutkevitch, from SkillOnNet.
“We have worked with Prime Gaming on similar projects in the past, in particular the launch of Slingo.com, and have enjoyed incredible success. I believe we will be able to replicate this with Genting Casino by once again elevating the player experience.”
Genting’s retail players can experience SkillOnNet’s portfolio, which boasts more than 3,500 classic, video and jackpot slots, along with table games, live casino, instant win and video bingo titles from industry providers.
They will also be able to access a selection of localised payment options, secure transactions and some of the “fastest withdrawal times in the industry”. Moreover, players will be able to enjoy SkillOnNet’s Daily Picks promotions.
Jack Davies at Prime Gaming, said: “Genting is a household name and we are delighted to be launching Genting Casino via the SkillOnNet network. This is the absolute best platform for an online casino and we believe it will enable us to unlock the full potential of this new Genting brand.”
Genting UK is one of the largest casino operators in the UK with 32 casinos – notably Crockfords, Colony Club, Palm Beach and 45 Kensington in London. It’s part of the global Genting brand, which has land-based casinos in the US (including Las Vegas and New York), Singapore, Malaysia and the Philippines.
The Genting online Casino brand is now being powered by the same platform behind player favourite online casinos such as PlayOJO, Metal Casino, Spin Genie, LuckyNiki and SlotStars.