Online marketing and operating company B90 Holdings has expanded its presence within Latin America and the Nordic markets as it links up with Nordic Group in an affiliate marketing agreement.
The affiliate deal, which will see B90 promote its sports book and online casino services in various territories, will cover all current and future Bet90 brands and subsidiaries whilst Nordic will commence promotional activities immediately.
“As previously stated our strategy is to build our brand, customer and ultimately revenue base into new geographies, using a mix of both affiliates and direct marketing,” commented Paul Duffen, executive chairman at B90. “Nordic is a great affiliate partner for us in these territories, given it has an excellent established network.
“The agreement has been structured to mitigate risk and preserve initial cash outlay, whilst maximising potential future cash generation for the company and incentivising the affiliate. We look forward to working with Nordic across our on-line real estate to enter into new and profitable markets.”
B90 will pay Nordic an initial affiliate fee amounting to €150,000, which will be settled in new ordinary shares on November 30, 2021. Issue of the new ordinary shares is conditional on Nordic generating a minimum of €75,000 in new revenue for the company by November 30 2021, with the option to amend the agreement and the number of new shares to be issued if the minimum criteria is not met.
Thereafter, the agreement reverts to a typical affiliate deal with payment based on the amount of traffic and new customer revenue generated from Nordic’s network.
“By partnering with Bet90 we are following our business development strategy,” added Håvard Lehn, CMO of Nordic Group. “We know that our traffic will be a perfect match for this partner and the incentives to send traffic are there for us to prioritise their brands. We are enthusiastic to become shareholders in B90 Holdings plc.”