Aspire Global’s aggregator and content provider Pariplay has agreed a distribution deal with gaming platform The Mill Adventure.
The deal will see the gaming platform provider gain access to Pariplay’s proprietary titles, as well as thousands of games from a variety of industry studios via the Fusion platform.
“We are very excited to be partnering closely with The Mill Adventure,” commented Andrew Maclean, VP sales at Pariplay. “Their innovative use of the power of AI, automation, and flexibility in providing a complete gaming solution to their customers adds real value and we look forward to introducing our content to their players and growing our presence.”
Furthermore, the Fusion platform also comes with a range of conversion, retention and tool mechanics to help operators engage players.
Meanwhile, The Mill Adventure provides a complete gaming platform, including licences and operations, for rapid deployment in the igaming space.
Bjørnar Heggernes, head of casino at The Mill Adventure, added: “By partnering with Pariplay we will gain access to an unparalleled number of games and proven content for both our own white label brands as well as our independent operators using our platform.
“Our integration with Pariplay is nearly complete and we look forward to launching the first brands with their own games and third-party content within this quarter.”