LSU Athletics has inked a multi-year collaboration with Caesars Entertainment, which designated the group’s sportsbook division as the exclusive gaming and sportsbook partner of the Louisiana State University athletics department.
The partnership, lauded as a “landmark alliance,” is said to place a focus upon fan engagement opportunities while expanding responsible sports gaming and education.
Caesars Sportsbook will receive an array of marketing and sponsorship assets from LSU Athletics, including naming rights for the new Caesars Sportsbook Skyline Club at Tiger Stadium, signage throughout the stadium, and additional signage at the Pete Maravich Assembly Center, Alex Box Stadium and an exclusive presence on the LSU Sports Mobile App.
Furthermore, the group also gains broadcast and digital sponsorship rights visibility throughout all of LSU’s 21 men’s and women’s sports programs, as well as opportunities for customers to attend events and access hospitality.
“LSU Athletics programs have always exemplified excellence, and at Caesars, we couldn’t be happier to partner with such an iconic brand in college athletics,” commented Chris Holdren, co-president of Caesars Digital.
“We have a proud legacy in Louisiana, and bringing LSU fans and alumni closer to the sports they love while also offering scholarship opportunities will help us build upon that.”
In addition to providing a financial commitment to LSU, Caesars will also create an annual scholarship fund to support Louisiana-resident students. This will benefit students pursuing majors in sports administration, commerce and leadership.
The multi-year partnership strengthens Caesars’ footprint in Louisiana, which includes the recent commitments to large-scale renovations transforming Harrah’s New Orleans to Caesars New Orleans and Isle of Capri Lake Charles to Horseshoe Lake Charles. It also comes hot on the heels of the unveiling of the Caesars Superdome in New Orleans, and the eve of sports betting launching in the Pelican State.
“LSU has always taken pride in providing fans with unique, innovative, and world-class experiences, and our new partnership with Caesars Entertainment will do just that,” noted Scott Woodward, LSU Athletics director.
“We share a clear vision of how athletics and entertainment can come together to enhance the fan experience, and we are excited to join with Caesars to make that vision a reality.”